Privacy Policy

**Prior to commencing use of the website on each and every occasion please read carefully the policy including the terms and conditions. Anity Beauty ltd processes personal information only in the strictest compliance with the Data Protection Act 1998. Any personal information provided or gathered via this website is controlled primarily by Anity Cosmetics Ltd.

The privacy policy sets out how Anity Beauty Limited uses and protects any information that you give Anity Beauty Limited when you use this website.


“We” (i.e. Anity Beauty Limited) are committed to protecting and respecting your privacy and this “privacy policy”, together with any other documents referred to in this policy document, sets out the basis on which any “personal data” (i.e. any personally identifiable information) we collect from you, or that you provide to us, will be processed.

Please read the following carefully, to understand our views and practices, regarding your personal data and how we will treat it in respect of “the service” being provided (i.e. retail, wholesale, and distribution of cosmetics, skin, body, nail care, and beauty accessories, provision of information and support). By using the service, you are accepting the terms of this privacy policy and in the event of a conflict between the terms of this privacy policy and our terms of business, the terms of business will prevail.

Information we may collect from you
We may collect and process the following information about you.
Information you give us. If you decide to register with or use the service, you will be asked to provide certain information about yourself. You will voluntarily provide us with personal data which includes your name, email address and contact details when you:

  • Purchase, or register to use, the Service.
  •  Sign up to use the services via an integrated service, such as Google or Mail chimp.
  • Request and receive information or support.
  • Provide billing and payment information.
  • Register for offers or events.
  •  Post comments on our website.
  •  Participate in discussion boards or other social media functions, on our website.
    Information we collect about you.

 Each time you use the service we may automatically collect the following   information:

  •  Technical information that your browser sends, whenever you visit a website or your mobile app sends when it is being used. This log data may include your Internet Protocol (IP) address, the address of the web page you visited, before using the service, your browser type, and settings, the date and time of your use of the service, information about your browser configuration and plug-ins, language preferences and cookie data.
  •  Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through, and from our website (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call us, or any of our members of staff.
  •  We may also collect publicly accessible data about you from social media websites that you visit when using the service.
  •  We may also collect non-personally identifiable information (e.g. gender and location) to assist in providing the service to you. Non-personally identifiable information by itself cannot be used to identify or contact you.
    However, this information may be combined with other identifiers in a way that enables you to be identified.

By submitting your personal data and non-personally identifiable information, you consent to the collection, use, and transfer of your information, in accordance with the terms of this privacy policy.
Information we receive from other sources.
We may receive information about you if you use any of the other websites we operate or share or the other services we provide. In this case, we will have informed you when we collected that data that it may be shared internally and combined with data collected via the service. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment, and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

Use of cookies

We use cookies on our website to distinguish you from other users of our website and service. This helps us to provide you with a good experience when you browse our website and also allows us to improve the website and service. For detailed information on the cookies we use and the purposes for which we use them see our cookie policy.

If you are under 16 years of age
If you’re under the age of 16, we will not provide you with the Service, as we do not, knowingly, collect information from, or direct any of our content specifically to, children under 16 years of age.
If we learn or have reason to suspect, that you are a user who is under the age of 16, we will unfortunately have to close your account. Please see our terms of business for information about account termination.
Uses made of information
We will only use information held about you for the following purposes.
Information you give to us:
We will use this information:

  • To understand and improve our service to you.
  • To ensure that content from our service is presented in the most effective manner for you and for your computer.
  • To communicate with you by responding to your requests and sending you emails and messages about invoicing and account management.
  • To administer your account and keep track of billing and payments.
  • To keep the service secure, by investigating and preventing abuse and fraud.
  • To carry out our obligations, arising from any contracts entered into between you and us and to provide you with the information, products and services that you request.
  •  To provide you with information about other services we offer, that are similar to those that you have already purchased, or about any enquires you have made.
  • To notify you about changes to our service.

Information we collect about you.
We will use this information:

  • To administer our service and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.
  • To improve our service, to ensure that content is presented in the most effective manner for you and for your computer.
  •  To allow you to participate in any interactive features of our service, that we may provide, when you choose to do so.
  •  To measure or understand the effectiveness of any advertising we deliver to you and others, either directly or indirectly.
  •  To make suggestions and recommendations to you and other users of our service about services that may interest you or them.
    By using the service, you agree that we can access, aggregate and use non-personally identifiable data we have collected from you, which will not, in any way, identify you or any other individual. We may use this aggregated non-personally identifiable data to:
  •  Assist us to better understand how our customers are using the service.
  •  Provide our customers with further information regarding the uses and benefits of the service.
  • Provide useful business insights from the aggregated data.
    Information we receive from other sources.
    We may combine this information with information you give to us and information we collect about you and may use this combined information for the purposes set out above (depending on the types of information we receive). By using the service, you consent to personal data being collected, held and used in this way and for any other use you authorise.


We may share your personal data with any member of our group of companies, which means any subsidiaries, ultimate holding company, and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. Information we share with third parties. We may share your information with selected third parties including:

  • Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them, or you, and for the purposes of providing all or part of the service to you. Such third parties supply the hardware infrastructure, storage, and associated services necessary for us to provide the service. By using our websites and/or the service you consent to our third-party service partners having access to your personal data.
  • Analytics and search engine providers assist us in the improvement and optimization of our service. Personal data we disclose to third parties. We follow strict guidelines in the storage and disclosure of the information that you have given us, to prevent unauthorized access and comply with the laws of the countries from which we operate. We may disclose your personal data to third parties in the following circumstances:
  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets. ·
  • If we, or substantially all of our assets, are acquired by a third party, the personal data held by us, about our customers, will be one of the transferred assets. ·
  • If we are under a duty to disclose or share your personal data, in order to comply with any legal obligation, or in order to enforce or apply our terms of business and/or any other agreements; or to protect our rights, property, or either our safety or the safety of our customers, or others. This includes exchanging information with other companies and organizations, for the purposes of fraud protection and credit risk reduction. In complying with court orders and similar legal processes, we strive for transparency and when permitted, we will make a reasonable effort to notify users of any disclosure of their information, unless we are prohibited by law, or court order, from doing so, or in exigent circumstances, which are likely to be rare and unforeseen. t circumstances, which are likely to be rare and unforeseen.


  • If you wish to subscribe to our marketing communications, we will use your name and email address to send communications to you.
  • We will inform you, before collecting your data, if we intend to use your data for such purposes, or if we intend to disclose your information to any third party for such purposes.
  • You may elect to stop receiving our marketing emails by following the unsubscribe instructions included in such emails.
  • We send push notifications from time to time in order to update you about any Service updates, events and promotions we may be running.
  • If you no longer wish to receive these communications, please disable these in the settings on your device. If you change your mind about being contacted in the future, please click on the opt-out options included in emails or the Service and we will remove you from our mailing lists.


  • You have the right to access information held about you.
  • Right to deletion, rectification, and data export.